Lead Data Use Terms

These Lead Data Use Terms explain how clients may use lead information delivered by PayPerQualified, what is permitted, what is prohibited, and what responsibilities apply after lead data is delivered.

By purchasing, receiving, accessing, or using leads from PayPerQualified, the client agrees to these Lead Data Use Terms together with our Terms & Conditions, Lead Delivery Policy, Lead Quality & Replacement Policy, Refund & Cancellation Policy, Privacy Policy, and Cookie & Tracking Policy.

1. What These Terms Cover

These terms apply to all lead information delivered by PayPerQualified through PPQ CRM, email, WhatsApp, connected CRM, automation, exported records, or any other delivery method approved by PayPerQualified.

These terms apply to all PayPerQualified lead packages, lead delivery services, campaign-specific lead products, and real estate lead generation services.

These terms explain how the client may use lead data after delivery. They do not define whether a lead is valid or invalid. Lead quality issues and replacement reviews are handled under the Lead Quality & Replacement Policy.

2. Definition of Lead Data

Lead Data means any personal, contact, campaign, CRM, delivery, source, or enquiry information related to a lead delivered by PayPerQualified.

Lead Data may include:

• Name.
• Phone number.
• WhatsApp number.
• Email address.
• Buyer location.
• Preferred language.
• Campaign interest.
• Product or property interest.
• Lead source or campaign name.
• Submitted form details.
• CRM notes.
• Delivery time and delivery status.
• Follow-up status and communication records inside PPQ CRM.

3. Limited Permission to Use Lead Data

PayPerQualified provides the client with limited permission to use delivered Lead Data only for lawful real estate follow-up connected to the purchased campaign, product, offer, or lead package.

Delivery of Lead Data does not give the client unrestricted ownership of the personal data or permission to use it for unrelated purposes.

The client must use Lead Data only in a lawful, secure, professional, and purpose-limited manner.

4. Permitted Use of Lead Data

The client may use Lead Data only for legitimate follow-up related to the real estate campaign, product, or offer connected to the purchased lead package.

Permitted use may include:

• Contacting the lead about the relevant real estate offer.
• Calling, messaging, or emailing the lead for lawful real estate follow-up.
• Adding notes inside PPQ CRM or an approved connected CRM.
• Assigning the lead internally to authorized sales team members.
• Recording follow-up attempts, call status, message status, and sales progress.
• Responding to the lead’s questions about the relevant real estate campaign or offer.
• Managing the sales process related to the delivered lead.

5. Prohibited Use of Lead Data

The client must not misuse Lead Data or use it outside the permitted purpose.

The client must not:

• Sell Lead Data.
• Resell Lead Data.
• Rent Lead Data.
• Publish Lead Data.
• Transfer Lead Data to unauthorized third parties.
• Share Lead Data with unrelated brokers, agents, agencies, developers, marketers, or databases.
• Use Lead Data for spam.
• Use Lead Data for unrelated products or services.
• Use Lead Data for misleading, deceptive, outdated, unavailable, or false offers.
• Use Lead Data for unrelated marketing campaigns.
• Upload Lead Data into unrelated advertising audiences without a lawful basis.
• Use Lead Data in a way that violates privacy, marketing, communication, consumer protection, advertising, or platform rules.

6. Authorized Internal Access

The client may share Lead Data internally only with team members who need access for lawful real estate follow-up, sales handling, CRM management, customer service, or compliance purposes.

The client must ensure that all internal team members who access Lead Data understand and follow these Lead Data Use Terms.

The client remains responsible for any misuse, unauthorized sharing, improper handling, delayed follow-up, or policy violation by its employees, contractors, agents, sales team members, representatives, or users.

7. No Resale, Rental, or Database Transfer

Lead Data is delivered for the client’s own direct follow-up only.

The client must not treat Lead Data as a resale database, broker database, public list, shared marketing database, or transferable commercial asset.

The client must not combine PayPerQualified Lead Data into any database intended for sale, rental, bulk transfer, third-party marketing, unauthorized sharing, or unrelated commercial use.

8. Communication Responsibilities

The client is responsible for contacting leads lawfully, respectfully, and professionally.

When contacting leads, the client must:

• Use accurate and truthful communication.
• Clearly represent their company, agency, or sales role.
• Provide accurate project, price, location, availability, and payment plan information.
• Avoid false urgency, fake pricing, misleading promises, or deceptive claims.
• Respect unsubscribe, opt-out, deletion, and do-not-contact requests.
• Stop contacting a lead when legally required or reasonably requested.
• Use communication channels in compliance with applicable platform rules.

9. Required Follow-Up Timing

The client is responsible for following up with delivered leads quickly while the lead is still fresh.

If the phone number is reachable, active, assigned, or technically valid, the client must document follow-up attempts inside PPQ CRM before requesting any replacement review.

The client must record:

• The first follow-up attempt within five (5) hours from the time the lead was delivered to the client.
• At least five (5) follow-up attempts within five (5) days from the time the lead was delivered.
• All follow-up attempts inside PPQ CRM.
• Clear notes showing the date, time, method, and outcome of each attempt.

If the required follow-up attempts are not properly documented inside PPQ CRM, PayPerQualified may reject any replacement request according to the Lead Quality & Replacement Policy.

10. PPQ CRM Documentation Requirement

PPQ CRM may be used as the main reference for delivery time, follow-up activity, replacement review, communication notes, and lead status.

The client must document follow-up attempts, call notes, WhatsApp notes, status updates, and relevant communication activity inside PPQ CRM where PPQ CRM is used for delivery or tracking.

Follow-up claims that are not recorded inside PPQ CRM may not be accepted as sufficient evidence for replacement review, delivery disputes, or account review.

11. WhatsApp, Calls, SMS, and Email

The client is responsible for ensuring that calls, WhatsApp messages, SMS messages, emails, and other communications comply with applicable laws, platform policies, consent requirements, and communication rules.

PayPerQualified is not responsible for the client’s message content, calling practices, sales scripts, WhatsApp templates, email campaigns, opt-out handling, communication frequency, or communication compliance after Lead Data is delivered.

The client must not use aggressive, misleading, abusive, deceptive, or unlawful communication when contacting leads.

12. Client Communication Liability and Indemnity

The client is solely responsible for all communications, follow-up activity, sales messages, calls, WhatsApp messages, SMS messages, emails, offers, claims, representations, promises, marketing activity, and conduct made by the client or its team after Lead Data is delivered.

This responsibility applies to any communication or action made by the client, its employees, contractors, agents, sales representatives, CRM users, team members, affiliates, or anyone acting on the client’s behalf.

To the maximum extent permitted by applicable law, PayPerQualified shall not be responsible for any complaint, claim, penalty, fine, dispute, legal action, regulatory issue, privacy issue, communication violation, platform restriction, account restriction, loss, damage, cost, expense, or liability arising from the client’s communication with leads, use of Lead Data, misuse of Lead Data, misleading sales claims, unlawful marketing, failure to respect opt-out requests, failure to comply with applicable laws, or failure to comply with platform rules.

The client agrees not to make any claim, demand, complaint, chargeback, refund request, compensation request, legal claim, or other demand against PayPerQualified for any issue caused by or connected to the client’s own communication with leads, sales conduct, marketing activity, follow-up process, CRM handling, offer presentation, or use of delivered Lead Data.

The client agrees to indemnify, defend, and hold harmless PayPerQualified from and against any claims, complaints, losses, damages, penalties, fines, costs, expenses, legal fees, regulatory actions, platform restrictions, or third-party demands arising from the client’s communication with leads, use of Lead Data, sales conduct, marketing activity, policy breach, data misuse, misleading representation, unlawful communication, or failure to comply with applicable laws, platform rules, or PayPerQualified policies.

13. Data Security Responsibilities

The client must protect Lead Data using reasonable security measures.

The client should limit access to authorized users, secure CRM accounts, protect exported files, avoid public sharing, use strong passwords, manage user permissions, and prevent unauthorized copying, transfer, or disclosure.

The client is responsible for the security of Lead Data after it is delivered to PPQ CRM access users, connected CRM systems, email, WhatsApp, spreadsheets, devices, internal systems, or team members.

14. CRM and System Handling

If Lead Data is delivered into PPQ CRM, a connected CRM, automation platform, email system, spreadsheet, or third-party tool, the client is responsible for how that system stores, processes, shares, and protects the data after delivery.

The client must not connect Lead Data to unsafe, unauthorized, non-compliant, or poorly secured systems.

PayPerQualified is not responsible for data loss, unauthorized access, misuse, deletion, export, disclosure, or system errors that occur inside the client’s own tools, accounts, devices, CRM systems, or third-party platforms.

15. Opt-Out, Deletion, and Do-Not-Contact Requests

If a lead asks not to be contacted, requests deletion, objects to processing, or asks to stop receiving messages, the client must handle the request properly and promptly.

The client must not continue contacting a lead after a valid opt-out, unsubscribe, deletion, or do-not-contact request where continued communication is not permitted.

If the request relates to PayPerQualified’s own records, the client should notify PayPerQualified at [email protected].

16. Misleading Sales Claims

The client must not use Lead Data to promote false, outdated, unavailable, exaggerated, or misleading real estate offers.

The client is responsible for verifying project availability, prices, payment plans, developer details, unit status, fees, location details, terms, and any other information shared with leads.

PayPerQualified is not responsible for misleading claims, false offers, wrong project information, unavailable units, incorrect prices, or sales representations made by the client after receiving Lead Data.

17. Restrictions on Advertising Audiences

The client must not upload Lead Data into advertising platforms, retargeting audiences, remarketing audiences, lookalike audiences, custom audiences, or similar systems unless the client has a lawful basis and the required permissions to do so.

The client is responsible for complying with advertising platform rules, privacy laws, consent requirements, and data protection obligations when using any audience or retargeting feature.

PayPerQualified is not responsible for the client’s audience uploads, advertising platform use, retargeting activity, or related compliance obligations.

18. Third-Party Sharing

The client may not share Lead Data with third parties unless the sharing is strictly necessary for lawful follow-up and the third party is acting under the client’s control for the permitted purpose.

Any third party that receives Lead Data from the client must protect the data, use it only for the permitted purpose, and comply with applicable laws.

The client remains responsible for any third-party misuse of Lead Data caused by the client’s sharing, transfer, access, permissions, or instructions.

19. Lead Quality and Replacement Reviews

Lead quality issues are handled under the Lead Quality & Replacement Policy.

If the client believes that a delivered lead has a wrong or unusable phone number, was delivered more than once by PayPerQualified, is a test submission, spam submission, bot submission, or obvious fake entry, the client must submit a replacement request according to the Lead Quality & Replacement Policy.

The client must provide required evidence and PPQ CRM documentation where applicable. PayPerQualified may reject replacement requests that are incomplete, unsupported, submitted late, or not documented inside PPQ CRM.

20. No Sales or Response Guarantee

PayPerQualified provides lead delivery services only.

Delivery of Lead Data does not guarantee sales, property reservations, signed contracts, buyer attendance, sales meetings, revenue, ROI, commissions, or buyer responsiveness after delivery.

The client remains responsible for sales handling, communication, inventory presentation, offer accuracy, follow-up speed, and CRM usage.

21. Breach or Misuse of Lead Data

If the client becomes aware of unauthorized access, loss, misuse, disclosure, copying, export, transfer, or breach involving Lead Data, the client must take immediate steps to reduce harm and comply with applicable legal obligations.

Where the issue may affect PayPerQualified, delivered leads, PayPerQualified systems, PayPerQualified reputation, or related records, the client should notify PayPerQualified promptly at [email protected].

22. Suspension, Restriction, or Refusal of Service

PayPerQualified may suspend delivery, restrict future orders, reject replacement requests, cancel pending reviews, refuse store credit use, or refuse service if a client misuses Lead Data or violates these Lead Data Use Terms.

Examples of serious misuse may include resale of leads, unauthorized sharing, spam use, misleading offers, repeated opt-out violations, unlawful marketing, abusive handling of lead information, improper chargebacks, or failure to document follow-up inside PPQ CRM.

23. Relationship with Other Policies

These Lead Data Use Terms should be read together with the Privacy Policy, Terms & Conditions, Lead Delivery Policy, Lead Quality & Replacement Policy, Refund & Cancellation Policy, and Cookie & Tracking Policy.

Lead delivery matters are handled under the Lead Delivery Policy. Lead quality and replacement matters are handled under the Lead Quality & Replacement Policy. Refund, cancellation, partial delivery, and store credit matters are handled under the Refund & Cancellation Policy.

PayPerQualified may interpret the policies together in a way that best protects lawful service delivery, data privacy, lead handling, PPQ CRM documentation, payment integrity, and operational continuity.

24. No Ownership Transfer of Personal Data

Delivery of Lead Data does not mean that personal data becomes unrestricted property of the client.

The client receives limited permission to use Lead Data for the permitted real estate follow-up purpose connected to the purchased product.

All use of Lead Data remains subject to these Lead Data Use Terms, applicable laws, privacy obligations, communication rules, and PayPerQualified policies.

25. Changes to These Terms

PayPerQualified may update these Lead Data Use Terms from time to time.

The latest version published on this page replaces all previous versions.

Continued use of the website, purchase of PayPerQualified products, access to PPQ CRM, or use of delivered Lead Data after updates means that the client accepts the updated terms.