Lead Quality & Replacement Policy

This Lead Quality & Replacement Policy explains when a delivered lead may be reviewed for replacement, what evidence is required, how replacement requests are handled, and which situations do not qualify for replacement.

By purchasing or receiving leads from PayPerQualified, the client agrees to this Lead Quality & Replacement Policy together with our Terms & Conditions, Lead Delivery Policy, Refund & Cancellation Policy, Privacy Policy, Lead Data Use Terms, and Cookie & Tracking Policy.

1. What This Policy Covers

This policy applies to PayPerQualified lead packages and lead delivery services.

This policy explains the limited cases where a delivered lead may be reviewed for replacement. It does not guarantee sales, reservations, meetings, buyer response, signed contracts, revenue, ROI, commissions, or any commercial result.

Lead replacement is not automatic. PayPerQualified may review each request based on the available CRM records, delivery records, follow-up activity, submitted evidence, and the conditions stated in this policy.

2. General Lead Standard

A delivered lead is generally considered valid when it includes usable contact information and is connected to the campaign, product, or real estate offer purchased by the client.

A valid lead does not mean that the person will buy, reserve, answer every call, reply to every message, attend a meeting, have a specific budget, or complete a transaction.

PayPerQualified provides lead delivery services only. The client remains responsible for timely follow-up, sales handling, offer presentation, CRM usage, and communication with the delivered lead.

3. Limited Replacement Cases

A delivered lead may be reviewed for replacement only in limited cases.

PayPerQualified may consider a replacement request if the lead falls into one of the following categories:

• The phone number is wrong, invalid, disconnected, not assigned, or technically unusable.
• The phone number is not reachable because the number itself is invalid or cannot be contacted through reasonable phone or WhatsApp methods.
• The same lead was delivered more than once to the same client by PayPerQualified within the same order or materially similar campaign.
• The lead is a test submission.
• The lead is a spam submission.
• The lead is a bot submission.
• The lead is an obvious fake entry.

Any other case may be rejected unless PayPerQualified decides, at its sole discretion, that the issue should be reviewed further.

4. Wrong or Unusable Phone Number

A wrong or unusable phone number may include a number that is fake, disconnected, not assigned, missing essential digits, technically invalid, or clearly impossible to contact through normal phone or WhatsApp methods.

If the issue is clear from the phone number itself, the client should submit the replacement request within five (5) days from the date the lead was delivered.

PayPerQualified may request supporting evidence such as call status, WhatsApp status, CRM notes, screenshots, or other reasonable proof before reviewing or approving the request.

5. Reachable or Technically Valid Numbers

If the phone number appears reachable, active, assigned, or technically valid, the lead will not be treated as invalid simply because the person did not answer immediately or did not reply to the first message.

In this situation, the client must document follow-up attempts inside PPQ CRM before requesting a replacement review.

The client must record:

• The first follow-up attempt within five (5) hours from the time the lead was delivered to the client.
• At least five (5) follow-up attempts within five (5) days from the time the lead was delivered.
• All follow-up attempts inside PPQ CRM.
• Clear notes showing the date, time, method, and outcome of each attempt.

If these follow-up attempts are not properly documented inside PPQ CRM, PayPerQualified may reject the replacement request.

6. PPQ CRM Documentation Requirement

PPQ CRM records are the main reference for reviewing follow-up activity and replacement requests.

The client must document follow-up attempts inside PPQ CRM. Follow-up claims that are not recorded inside PPQ CRM may not be accepted as sufficient evidence.

PayPerQualified may reject a replacement request if the client cannot show proper PPQ CRM documentation for the required follow-up attempts.

7. Duplicate Leads

A duplicate lead means that the same lead was delivered more than once to the same client by PayPerQualified within the same order or materially similar campaign.

A lead is not considered a duplicate only because the same person already existed in the client’s old database, previously contacted the client through another source, contacted another agent, or appeared in a third-party CRM before the PayPerQualified order.

If PayPerQualified confirms that the same lead was delivered more than once by PayPerQualified to the same client, PayPerQualified may review the case for replacement or another reasonable adjustment at its discretion.

8. Test, Spam, Bot, or Obvious Fake Submissions

PayPerQualified may review a lead for replacement if the lead is clearly a test submission, spam submission, bot submission, or obvious fake entry.

Examples may include fake names, clearly automated form entries, repeated meaningless data, non-human submissions, or entries that are clearly not genuine enquiries.

The client must submit reasonable evidence supporting the claim. PayPerQualified may review the campaign records, CRM records, lead source, form data, delivery records, and any evidence provided by the client.

9. Replacement Request Deadline

Replacement requests must be submitted within five (5) days from the date the lead was delivered to the client.

Requests submitted after five (5) days may be rejected.

This deadline applies because lead quality, delivery records, call attempts, CRM activity, and campaign context must be reviewed while the information is still recent.

10. How to Submit a Replacement Request

To request a replacement review, the client must contact PayPerQualified and provide clear information about the lead and the issue.

The request should include:

• Client name or company name.
• Order name or package name.
• Lead name, phone number, email, or CRM record reference.
• Reason for the replacement request.
• Evidence supporting the issue.
• PPQ CRM notes and follow-up records, where applicable.
• Call notes, WhatsApp screenshots, call status, or other relevant proof, where available.

Replacement requests should be sent to [email protected].

11. Review Process

PayPerQualified may review replacement requests based on the information provided by the client, PPQ CRM records, delivery records, campaign records, lead source, phone number status, follow-up timing, and available evidence.

The review may result in one of the following outcomes:

PayPerQualified may take three (3) to seven (7) business days to review replacement requests, depending on the available evidence, number of requests, CRM records, and verification requirements.

12. Replacement Delivery

If a replacement request is approved, PayPerQualified may provide one replacement lead for the approved invalid lead or may offer another reasonable adjustment at its discretion.

Replacement delivery may depend on campaign activity, lead availability, market response, delivery workflow, and operational capacity.

A replacement lead is not an additional purchased lead. It is intended only as a possible remedy for an approved invalid lead under this policy.

13. Cases Not Eligible for Replacement

A delivered lead is not eligible for replacement simply because the client did not achieve a sales result.

The following situations do not qualify for automatic replacement:

• The lead does not buy a property.
• The lead does not reserve a unit.
• The lead does not sign a contract.
• The lead does not attend a meeting or viewing.
• The lead does not answer the first call.
• The lead does not reply to the first message.
• The lead becomes uninterested after delivery.
• The lead says the price is not suitable.
• The lead says the location is not suitable.
• The lead says the payment plan is not suitable.
• The lead says the project is not suitable.
• The lead has a lower budget than expected.
• The client contacted the lead late.
• The client did not document follow-up inside PPQ CRM.
• The client did not make the first attempt within five (5) hours.
• The client did not complete five (5) documented attempts within five (5) days.
• The client’s sales team failed to follow up properly.
• The client’s inventory, project, price, offer, or availability changed after delivery.
• The client expected a result not stated on the product page or written agreement.
• The lead complains, refuses communication, blocks the client, or objects to contact because of the client’s communication style, sales conduct, marketing activity, message content, offer presentation, or follow-up behavior.
• The client receives any complaint, claim, dispute, penalty, fine, platform restriction, regulatory issue, privacy issue, or legal issue because of the client’s communication with the lead or use of delivered lead data.

14. Client Communication Complaints and Liability

The client is solely responsible for all communications, follow-up activity, sales messages, calls, WhatsApp messages, SMS messages, emails, offers, claims, representations, promises, marketing activity, and conduct made by the client or its team after lead data is delivered.

This responsibility applies to any communication or action made by the client, its employees, contractors, agents, sales representatives, CRM users, team members, affiliates, or anyone acting on the client’s behalf.

To the maximum extent permitted by applicable law, PayPerQualified shall not be responsible for any complaint, claim, penalty, fine, dispute, legal action, regulatory issue, privacy issue, communication violation, platform restriction, account restriction, loss, damage, cost, expense, or liability arising from the client’s communication with leads, use of lead data, misuse of lead data, misleading sales claims, unlawful marketing, failure to respect opt-out requests, failure to comply with applicable laws, or failure to comply with platform rules.

Any complaint, refusal, objection, blocking, unsubscribe request, deletion request, do-not-contact request, dispute, or negative response caused by the client’s communication with a lead does not make the delivered lead invalid and does not qualify the lead for automatic replacement.

The client agrees not to make any claim, demand, complaint, chargeback, refund request, compensation request, legal claim, or other demand against PayPerQualified for any issue caused by or connected to the client’s own communication with leads, sales conduct, marketing activity, follow-up process, CRM handling, offer presentation, or use of delivered lead data.

The client agrees to indemnify, defend, and hold harmless PayPerQualified from and against any claims, complaints, losses, damages, penalties, fines, costs, expenses, legal fees, regulatory actions, platform restrictions, or third-party demands arising from the client’s communication with leads, use of lead data, sales conduct, marketing activity, policy breach, data misuse, misleading representation, unlawful communication, or failure to comply with applicable laws, platform rules, or PayPerQualified policies.

15. No Refund by Default

Lead quality issues are handled through the replacement review process described in this policy.

A replacement request does not automatically create a right to a refund.

Refunds, cancellations, credits, and payment-related matters are handled separately under the Refund & Cancellation Policy.

16. Client Follow-Up Responsibility

The client is responsible for contacting leads quickly, professionally, and through appropriate communication channels.

The client should follow up while the lead is still fresh and should record all follow-up activity inside PPQ CRM.

Delayed follow-up, weak communication, poor CRM handling, missed calls, unavailable inventory, unsuitable offers, or poor sales performance do not make a delivered lead invalid.

17. Misuse or Abuse of Replacement Requests

PayPerQualified may reject replacement requests that are incomplete, unsupported, repetitive, misleading, abusive, submitted late, or submitted in bad faith.

PayPerQualified may also reject requests where the client repeatedly marks delivered leads as invalid because they did not convert into sales.

PayPerQualified may restrict future replacement reviews, pause delivery, or review the client account if replacement requests appear to be abusive or inconsistent with this policy.

18. Changes to This Policy

PayPerQualified may update this Lead Quality & Replacement Policy from time to time.

The latest version published on this page replaces all previous versions.

Continued use of the website, purchase of PayPerQualified products, or use of delivered leads after updates means that the client accepts the updated policy.